Wednesday 11 May 2011

I Love Me: Lessons from Apprentice Series Seven Episode One

You know the score, Prokofiev's 'Dance of the Knights' starts up, Mark Halliley's distinctive tones kick in and we're off. Series Seven of the Apprentice smashed its way back onto our screens with a new set of candidates.

Just how they settle in will become clearer over the coming weeks, but in many ways this was one of the tamer starts to an Apprentice series for some time (in Apprentice terms anyway).

Wherever the Apprentice Candidate Farm is located, it's clear that the ‘I’m Number One’ chemical is being increased by each series, along with Jeremy Clarkson levels of ‘Tact’ in their feed. It generally makes for fabulous TV viewing, and whilst it was clear some of the contestants were on the slow-release capsules in Episode One, you got a distinct impression that we are (TV) hours away from more of those chemical kicking in.

For those of you turned off by previous series, this series is distinctive for one key reason. Gone is the £100k per year job with Lord Sugar and in its place the chance to go into business with the main man, who will also invest £250k into the venture. A fantastic start for a new business of the winner’s choice.

Although it’s not yet clear how this will change the dynamic of the programme, it does ask a fundamentally different question of the candidates and Lord Sugar. Indeed Lord Sugar will have to ask himself, not if he can employ this person, but can he go into a partnership with them.

The lessons from Episode One were many, varied and fundamental to any business. We had mistakes on devising costs, sale prices, stock and production. But what struck me was a lesson that was certainly hammered home on the ‘You’re Fired’ sister show.

Edward Hunter proved that outside of the basic fundamentals of running a business the one thing each and every entrepreneur (young or old) should do is understand themselves. By that I’m not talking some deep and comprehensive analysis of what you are, it’s more basic than that.

Though almost every entrepreneur I’ve ever met has to be a jack of all trades within their business, often through necessity, there comes a time when each will have to ask the question – What are my strengths? It’s a question I have asked and had help understanding with my friends at Alchemy. Within each of us, entrepreneur or not, we have an honest understanding of what we are good at, and not so good at. Many of the most successful entrepreneurs understand this, and will build teams and businesses in such a way that the business benefits from the strengths that they have, whilst utilising the different strengths of others.

Edward, in his attempt to show he wasn’t an accountant from the mould (as he put it), deliberately set aside a key strength namely his accountancy skills, and instead took the boys team on seemingly disorganised squeeze and sell. He set aside the very skills that were a basic requirement of the task in place of what he perceived to be high-energy leading and selling. Even before the bizarre exchanges with Lord Sugar in the boardroom, Edward set aside one of his biggest strengths and from that moment on he was very much Edward Hunt-ed.

Getting the fundamental business processes correct in any business is essential. But so is understanding the strengths we have as individuals and finding partners, employees or colleagues to help us create a team with the required strengths and skills to really go for the big prize.

Perhaps this year’s candidates really can listen to themselves for once...’I love me’ – just find out what ‘me’ can bring to the table.

Star of the Week: Jim Eastwood - hilarious argument diffusing skills aside a solid performance
Got Lucky:  Edna Agbarha - Looked uncomfortable with the task and almost cost the girls the win with production problems
Heading for a Fall:  Melody Hossaini - Great performance but the toast to herself may not be appreciated by others

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