Finding a Way

I applied for a job.

It isn't a recoil in horror moment, I promise.  Working on my businesses is still the best decision I've ever made and I'm still doing that, but this is different.

It was for a senior marketing role with my 2nd love Oldham Athletic.  A job I make no qualms about admiting was my 'dream' job 5 years ago.  I even went so far then as applying my cheekyness to arranging a meeting with the then Director of Marketing, Sean Jarvis to discover more from him about how he had made such a position, and how I could get into football marketing.  In a way I wasn't interested in general football marketing, I just had a burning ambition to be involved in my club.

Similarly, I don't mind admiting that my ambitions have changed on that front.  Certainly one of my dream goals is not just to have a marketing job with my club, but own it!  Ok, I'll rephrase that (I'm not that stupid), have a piece of it.  It may seem a silly goal, but for me it frames lots of smaller goals into a very exciting an tangible conclusion.

So why go for this job?  Well one thing I've realised over the past few years is that there are certain key things any business needs whether it is serving customers, providing a service, selling a box or playing football.  These are:

• A clear vision filled with positivity
• Clear effective communication with customers and staff (placing their needs at the heart of decision making)
• Innovative thinking
• Persistence

All seemingly simple things and so often missing or muddled.  And that it is a lack of those that I've noticed at Oldham since the owners known as TTA (The Three Amigos) came face to face with the stark reality of life at Oldham Athletic.  Over the last few years there has been a steady decline from within the club and that doesn't just apply on the pitch.  I should at this point point out that I have a great deal of admiration for TTA and indeed some of the staff within the club for what they have done and there has been plenty especially in terms of financial support.  They deserved more for the efforts they put in. But there is no doubting that so much concentration has been on 'old' methods of selling the club.

And that is where I can see so many possibilities.  As you all know I'm definately in the 'glass half full camp' and although you can't suddenly fill a stadium with clever marketing ideas (we are a cynical bunch us football fans when it comes to our own club), you can put the structure in place so that when the day comes when the on-field product flourishes, you are ready to maximise the off-field opportunities.  After all the success or failure on the pitch is fundamentally they key to any off-field successes.

Oh how I'd love to get into the club and just seeing what could be achieved.  After all for anyone out there willing to give it some investment the picture in many ways is quite an interesting one.  Certainly in terms of divisions the club could go lower.  But in terms of crowds in my opinion we're now pretty close to the bottom.  As the economy still struggles to recover, outside of the Premier Greed there is an increasing supply of out of work footballers, which will make lower wages a reality in the lower divisions eventually.  This again brings costs down.  Financially the club is fairly stable and certainly in no danger having cut its cloth accordingly over the past few years. In Paul Dickov, Oldham Athletic have a young, ambitious manager keen to mould a squad of young, hungry and talented individuals into a winning team.  A new stadium could be on the way, and there is an owner who wants to sell.  All these add up to a tasty looking investment for someone with deeper pockets than me.

So I applied to get in through that class door, it wasn't to go back to working life, it was to try and inject a little of the entrepreneurial spirit into a business that means so much to me.  A business that I want to see thriving even if that doesn't always translate to trophys and promotions.  A business that I want others to feel the way I do now 100 years in the future.

I didn't get it!  But that's ok, because the way I see it, it could be me making that decision in a few years time.

So what did we learn from Young Apprentice?

With the dust still settling on the winning task on Junior Apprentice I’ve been delighted, but not surprised by the candidates performances. The show did much to showcase some fantastic young business people, all offering different levels of maturity and skill, but bags and bags of enthusiasm.


And it was no coincidence that the teams managed to pull in some record breaking Apprentice sales records. Stripped of mature ego’s (something I sure we’ll see lots of in the Apprentice show proper) the youngsters often identified the key points quickly and, without a sense of fear, threw themselves into the tasks. So many times in the show proper mature ego’s not mature people, have let their desire to be seen override the basic key points related to the task.

The show produced a worthy, if slightly surprising winner in 17 year old Arjun Rajyagor who scooped a prize purse worth £25000 for his future business career. Surprising only due to the fact he didn’t leap out as a winner in the early tasks, but came flying to the front in the last couple, just pipping Tim Ankers to the final decision.

It was the correct decision for me, certainly out of the final four of Arjun, Tim, Zoe Plummer and Kirsty Cleaver.

Tim showed a level of maturity unsurpassed by many of the others, but a definite role on future episodes of Countryfile look assured for the sheep-shearer turned sharp suited TV natural.

Kirsty lived up to her name, cutting straight through so much nonsense and was never a shrinking violet, despite her lack of inches.

Zoe was an intriguing character, her of the Human League bob and rolling eyes. Despite annoying almost every viewer I’ve spoken to and most of the other contestants, she displayed a ruthless sales instinct. She would quite probably be able to sell ice to the Eskimos.

The Twitter-sphere was alight with running commentary on the tasks, and it was clear that all the contestants have good futures ahead of them, whatever their chosen field.

So what have we learned? Well as many of us know already, there are a fantastic group of young people working their ways through the education system who aren’t out to jump on any bystander with a knife. The bad rap that many youngsters get was dispelled in huge quantities by driven and hungry young people looking already at their futures. Yes, there was more than a touch of toe-curling regurgitation of classic Apprentice lines “I’ve been working for this all my life” said one 16 year old – an interesting concept!

There was for me one salient lesson for all of us whatever your chosen path.

Discover that childlike enthusiasm for business; go jump in a few puddles, bump down the stairs on your bottom and run as fast as you can down the road. And once you’ve found that inner child take a look again at your biggest challenges and tackle them with all that youthful energy.

Much later and careers advice!

It's been a while. It won't happen again!
I guess that's what happens when you are running businesses especially in such a troubled time. I saw a programme this morning featuring a 16 year old who's career choice is to be an entreprenuer. Now let me start by saying that this is fantastic, anyone who wants to run their own business should be commended and encouraged. However, the next few minutes pained me some what. He was making this decision as a vocation weighing up whether he should go to uni or start a business (incidentally he didn't know what business he wanted, just that it could make him rich - materially rich). For me this is painful and I'll tell you a couple of reason why.

Here is a guy who has ambition and his only role models are those entrepreneurs that didn't get a choice, they had to start a business to survive. Which leads me onto the next reason, being an entrepreneur wasn't a 'career choice' as it seems to be. Now I wouldn't have had the 'inspiration' to start my business if it wasn't for the more accessible approach to entreprenuer that the recent media age has created. However, I also believe that such a 'careers advisor' type of choice is itself wrong. Certainly without the explanation of all the pitfalls of starting a business.

I think more people, especially youngsters like this chap, but anyone of any age should be encouraged to take the leap if they feel ready. And that is really my point....feel ready.

We all make our own way, we all control our own happiness and for that reason we all get that feeling at different stages. With perhaps different role models out there in media 'entrepreneur' land more young chaps like this would listen to their happiness (or heart) and take the approach to starting their business when they feel ready - not when the careers advisor needs to take notes.