Headed home from my mastermind group tonight (that's mastermind as in the group principle advocated by Napoleon Hill in Think and Grow Rich as oppose to a group that meets to put each other in a black leather chair and ask searching questions...I've started so I'll finish)...after an interesting discussion and ideas on Social Network/Media. We were coming up with ideas for three different businesses tonight to do with Social Network/Media and it got me thinking about the latest 'marketing black art'.
Now I call it 'black art' as being a relatively new arm of marketing it holds a lot of fear for some people. But it really shouldn't. In fact give it another 2-5 years and aspects of Social Networking/Media/Marketing will no longer be known as that, they will have reverted to just marketing. And for those of you filled with fear and confusion when terms like blogs, linking, buttons, updates etc etc I give you the line to ease your mind...
Forget the technical terms, its just a different way to speak to your customers.
Honestly that is all there is to it. By all means create a proper plan (to prevent ps poor performance) and dedicate resource to it, but most of all embrace it - don't be scared of it. For the generation or two (yikes) below me - the next raft of employees and employers - the above terms are second nature. So put aside the fear and meet it head on. Start learning, using and engaging - you'll find the new marketing black arts will soon merge into all those other marketing black arts that have been scaring us for years.
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