Strictly Business

As an amateur Ballroom and Latin sprawler, the return of Strictly Come Dancing to Saturday night TV serves two purposes for me. 

Firstly, it gives me the complete confirmation that I will never make it pro, and secondly just how much works goes into the 1 min and 30 seconds of performance we see on our screens.  Good, bad or Widdecombe, there is no hiding when the various celebs get their sequins and fake tans on and strut like they’ve never strutted before (apart from Robbie Savage who always had a strut that wound up opposition fans).

But Strictly Come Dancing gives us 5 business lessons that we can all learn from:

Dedication, that’s what you need

The celebs on Strictly eat, sleep and breathe (sometimes very heavily) dancing.  They have to; there is just no getting away from the intense period of time that is the show.  Last series we saw Matt Baker training in farmers fields and cow sheds whilst on location doing his day job of Countryfile.  This series Chelsee Healey is spending 8 hours a day filming Waterloo Road and then heading straight to the training room for 3 hours of intense dance. 

Whatever your opinion on TV work being ‘real’ or not, the celebs are dedicating every minute they have to the competition.  As with any business, if you are dedicated to that business, giving your all and every minute you have it will show.

Hard Work Pays off

When you are in business, it’s hard work that pays off.  Put the hours in both in your business and on your business and you’ll succeed.  Most entrepreneurs will take 16 hour work days as the norm, especially in the early days of a business, working all hours to ensure they are producing, selling, marketing and accounting.  It’s non-stop. 

At Strictly, it’s completely the same, put the hours in to learn not just the dance, but the technique and you’ll get the kind of marks that put you top of the leaderboard.  Take Harry Judd for example, the McFly drummer currently tops the training hours leaderboard and waltzed off with the first 10 of the series. 

Putting the hours and hard work in to your business is the way to get results, it’s just a pity we can’t all be accompanied by Harry or Aliona to make the time a little easier.

Know your limits

Let’s face it you wouldn’t ask Audley Harrison to perform a backflip.  Equally, asking Anita Dobson to lift Robin Windsor probably wouldn’t be the wisest decision either.  The professional dancers will put the dance choreography together to show off the best skills of the celeb.  They know exactly when is best to let them jive on their own and when it’s best just to slap them in a harness and hope for the best. 
Similarly it is crucial when you are running a business to recognise what you are good at, and what you aren’t so good at.  We aren’t superhuman as much as we like to think,  therefore getting help and support in for the bits that you aren’t so good at (or don’t want to do) will only help you and the business in the long run. 

Knowing your limits is the best way to push your business to the next level and often crystallises new appointments.

Sell the Dance

So many times celebs in Strictly Come Dancing will ‘nail’ all the steps.  Technically they’ll get to the end of the 90 seconds with the routine complete, yet something just won’t look right to us viewers or the judges.  Selling the dance be it Rhumba or Waltz is key to getting to the very top.  It is equally the case in business, you must ‘sell’ yourself and the business if you want to succeed.

Selling yourself, promoting the business is what can make the crucial difference between a sevennnnnn or a nine.  Without this essential part you are left with a technically great business that no-one gets or perhaps even knows about.  Selling is the key to success.

If you stumble, keep going

Sometimes the funniest Strictly moments are  those when it all goes wrong, and yet the celeb keeps going.  Pamela Stephenson last year nearly spun into the 3^rd row of the audience but kept going with a smile as big as ever.  This series Nancy Dell’Olio came to blows with a feather boa that wasn’t prepared to let her go, whilst Lulu completely forgot her steps in week one and carried on regardless.  The key with all of them was the celebs knew there was no hiding place they could do only one thing, carry on.

Running a business is no different, making mistakes is part of becoming an entrepreneur.  Some eminent entrepreneurs such a Richard Branson will tell you it is an essential part.  The key with these trips or mistakes is to keep going.  Dust yourself off and get back in the game.  There is no hiding place when you are in charge, you just have to keep going as best you can.  People will understand, and as long as you don’t keep making the same mistakes, it will only do you good in the long run.

Perhaps it’s time to get the glitter spray and fake tan out now, I’m feeling like a Quickstep.

Tom-tastic! Apprentice Series 7 The Final

Ladies and Gentlemen we have a winner!


The mad professor Tom Pellereau is the man Lord Sugar has backed to the tune of £250,000 after the final episode of The Apprentice. A worthy winner in many respects, a certainly fortunate to be under the new Apprentice prize of a joint business venture as opposed to a job within Lord Sugars portfolio of companies. If we’d been working to rules of previous series the likelihood is that Tom would’ve struggled to make it through the auditions let alone the first few weeks. His quirky style, mad inventor personality and action-man eyes always presented him as a potential loose cannon, but dig below that and Tom was always a candidate who stood out for Lord Sugar.

It is under the old rules that this year’s second place candidate, Helen Louise Milligan would’ve walked it. After a quiet opening few weeks Helen smashed her way to the top of the leaderboard and her structured planning and calculated organisation meant she stayed there right to the end. She played the perfect game in this series, and that perhaps is her biggest failing. There is a sense with Helen that she performs best within a structured environment, and as all new business owners will testify, a new start up is not the place to need rigid processes and procedures to perform at your best. Certainly in my experience, the ability to function within organised chaos would be closer to the mark. Helen you felt all along lacked a certain something despite her impressive showing, and it was crucial to Lord Sugar in the final reckoning. He was willing Helen to produce a stunning business idea, or even just a credible one, you felt if she had then even with the reservations she’d have been a shoe in. Not that she was the only one without a credible business plan.

The range of plans/businesses was revealed and disappointing was probably the easiest way to round them up. They ranged from Susan’s Skincare company to Jim’s e-learning entrepreneurial skills for schools.

Taking them individually, Susan’s plan involved the huge potential skincare market if she got it right, but with associated costs that would eat up the investment before it had time to breathe. Jim’s e-learning idea, cheekily branded AMsmart in line with Lord Sugars existing businesses, already exists and was in essence an idea non-profit business hastily given commercial figures. Helen disappointingly presented the equivalent of a virtual PA service that somehow was supposed to get the country back on its feet. Even winner Tom’s plan of ergonomic chairs and associated products was seriously flawed. Hugely disappointing all round and rightly all were pulled to pieces by what must be one of the most scary interview panels outside of the Den. In fact you got the feeling at one point that Lord Sugar was going to end the interviews and send all four over to the Dragons Den studio for a grilling in a BBC cross-show promotion.

Tom’s victory was down to two main attributes. He’s quite obviously a guy that Lord Sugar feels on a personal level he could work with. As I pointed out in a previous article, Sugar made most of his fortune in partnership with guys like Tom, and that was obviously a big draw for him, he knows how to handle this type of character. Secondly, Tom is a one-man ideas factory, it may take him 20 different ideas, but somewhere along the line Tom is going to hit on another massive idea and Lord Sugar wants to be there when it does. With his already established, but somewhat off-track, ‘Curved Nail file’ Sugar has a readymade product to start recouping his investment.

And so The Apprentice finishes for another series, we’ve had the usual mix of inflated egos, tears, tantrums and Top Hats. Only a few months until Junior Apprentice starts, and if that is anything like last year, those candidates will once again be putting their senior counterparts to shame.

Though certainly not this country’s entrepreneurial elite, this year’s batch of Apprentice candidates have made some great TV and been responsible (sometimes inadvertently) for some essential business lessons. We are left with the vision of a white coated Tom giggling away in a high-tech lab somewhere reaching for an emergency biscuit whilst creating the world’s first time machine using parts from a nodding dog, a top hat, nail file and travel clock. It’d be fun to be there don’t you think?

The PY's the limit! Apprentice Series 7 Episode 11

The un-official semi-final of this year’s series went off with a rather pleasant taste in the mouth. It was a fast food challenge, with each team coming up with a new fast food brand, menu and restaurant to wow a group of industry experts, and it proved a super episode.


Finally, yeah, Natasha, yeah went yeah and...aaarggghh I’ve annoyed myself again! Thank goodness the recruitment manager from Taunton was finally dismissed, though to be fair there was little chance of her reaching the final once Caracas went south. That’d be Caracas, as in the capital of Venezula, possibly discovered by the British explorer Christopher Columbus who was probably working alongside Shakespeare and Byron around the same time. All that was missing was to introduce the Columbus dish with...’just one more thing’ and the messy mixture would’ve been complete.

It should be said that the general knowledge mess-ups are certainly understandable, after all how many of us would have forgotten our own names after 11 weeks of living and working with this year’s candidates? It’s not surprising that for the third week running the candidate that has gone has been the one that has obviously run out of steam.

Just as with Zoe Beresford and Melody Hossaini before her, Natasha had the aura of a candidate who was gone before the task started. Match that to the fact that she was this tasks ‘Expert’ having a degree in Hospitality Management, (and her previous weeks poor performances) and she could’ve saved herself 48 hours of stress by catching a cab straight from the house. How she failed to grasp the task when she obviously has skills within the area was unforgivable so close to the final. Unforgivable, but pleasing all the same!

The dynamic duo Helen and Tom steered clear of the cheesy nacho regurgitation and instead hit on the impressive MYPY concept. Columbus rick aside, the clear direction, detailed costings plan and on-brief service made for a clear winner. MYPY was a genius concept, if a little Airline food looking in its delivery, but most importantly for a fast food restaurant, simple in its execution. In-store games within fast food outlets aren’t well known, but a little ‘I spy with my little PY’ could be a winner. Plus any food that can be served with gravy will always find a home in the glorious North of England so there’s a massive market ready-made. So glorious was the sight, seeing the ready-made meal in a crust served with lashing of the good stuff in the heart of the City, it was enough to make any Lancastrians heart flutter with pride. Oooo Northern Boys Love Gravy (*circa 2003 Soccer Am).

It was impressive all round from our second version of Beauty and Geek this series. The pair make an impressive double-act, so much so you wonder if Lord Sugar fancied calling this year a dead-heat and going into business with the pair of them. In a business such as fast food where organisation and detail is so important, Helen and Tom left nothing to chance and with Tom’s ideas and Helen’s organisation they could be an unstoppable combination.

So onto this year’s final, and we are left with the final four that doesn’t really hold any surprises. When Darth Norn/Jedi Jim strolled into the kitchen and asked ‘Did someone order a final four?’ I did hear someone shout ‘No Jim, I’m still waiting for my fajita’. It is Jim that is perhaps the most vulnerable of the remaining four despite being the best sales person left. You get the feeling that Lord Sugar is almost done with Jim. The same could be said of Tom with the number of losses he has been involved in. However, the big difference is Lord Sugar made his fortune working with people like Tom and you get the feeling his lordship is sizing up in his mind if he fancies one last crack at it with the loveable genius.

Helen, after a quiet start, has been awesome as the weeks have progressed. However, there is something missing with Helen that I can’t quite put my finger on. There is nothing wrong with reaching 30 without having started a business. After all some people just aren’t ready to and it’s admirable that she feels now is the time. There is just a feeling that she thinks she knows more about leading a new venture than the actual reality of doing so. But perhaps there is no better way to learn with the backing of Lord Sugar.

That leaves Snoozy Susie, Susan Ma. Possibly the Marmite candidate this year (you either love her or hate her), she is a hugely impressive individual. Not necessarily in each and every task, but just in how she has built her life, she has a real drive to achieve success. Indeed, the kind of drive that Lord Sugar himself is renowned for, and it could this that wins it for her. Much will depend on just how much time Lord Sugar is preparing to spend within each business and advising each candidate. If he wants to be quite hands on, Tom and Susan could be the kind of candidates he could work with. On the other hand, if he’s looking for no real input then Helen, and to a certain extent, Jim may be the preferred option.

The final featuring Daisy Communications Matt Riley and the return of Apprentice legend Margaret Mountford will see the candidates interviewed about their business plans. It is then we will get to know a little more about the kind of business Lord Sugar could be involved with.

It should be a cracking climax!

Melody Tuneless Lego Apprentice Series 7 Episode 10

The News of The World: It's another sign of The Naughties

When the new century dawned it was a time of massive optimism. A new century, a new start and lots to look forward to particularly as the technological age kicked into overdrive. We’d survived the Millienium Bug, and the dawn of the internet was well and truly upon us.


We’d had the 80’s with their years of despair, excess and big hair. We’d had the 90’s full of colour, brit pop and technology. Now we had, erm what do we call it??? Let’s go for the 00’s, the noughties, genius.

Perhaps looking back on the decade that was ‘the noughies’ (yes it has already been and gone) could it be said that we went for the wrong spelling, would ‘The Naughties’ be more appropriate?

Without wanting to make light of the current News of the World scandal, it comes on the back of the financial markets scandal and the MP’s expenses scandal. These are three huge stories and three events that may well define the decade in years to come. All three, it can be argued, triggered by corruption, greed and seeming sense of indestructibility, and all born during what could be the naughtiest decade of them all.

It may not be as straightforward as a case of greed as you may imagine. Though underlying the whole decade up to the crash and credit crunch of 2007 was an unprecedented period of economic growth throughout the country. Consumer spending rocketed, ease of credit, an unseemly obsession with celebrity and all its trappings, a public sector investing and bloating to huge proportions all contributed to and were outcomes of an economy that drove a new wave of greed.

At the same time this was occurring we saw the birth and explosive growth of a new media, a social media surfing the rise and rise of the internet. It gave us access to the breadth and depth of information we’d never had before, well not without spending months in a public library. In every house, in every pocket we now had the ability to find out pretty much everything there was to know about any subject, person or place. It also gave us access to information and people we could previously never have thought possible. It allowed us to communicate like never before, and it changed the way we wanted our information and the way we consumed our information. Suddenly waiting 24 hours or even 12 hours for news stories was no longer good enough when it was happening in front of our eyes. Public opinion was no longer the domain of the newspaper editors and tv presenters, we only had to press a button and we could see it. And that isn’t a bad thing.

What it did do was help fuel a culture of wanting everything now. Why wait a week, year, working life for your ‘material’ dreams to come true, when you can get it now. It was and is, I would argue, this driver that drove ‘the noughties’ to become ‘the naughties’. The financial markets, stupidly freed of red tape found new ways of making money for themselves and hungry clients and companies. MP’s, forgetting they were the servants of the state and lining their pockets. Finally, news rooms and newspaper desks across the country, driven by harder and harder revenue targets, celebrity status and an uncertain ‘new media’ future taking horrific, stupid and appalling decisions to get stories at any price, both morally and financially. All three born in a decade that should’ve been about the future, taking the world forward together into a new century instead it turned into a binge drinking night out in Oldham.

Yes we have so much to be thankful for in ‘The Noughties’, and they won’t be forgotten, but there is no getting away from the fact that the last decade really was ‘The Naughties’. As Robbie Williams sung in a now prophetic way in his song Millenium… “We all enjoy the madness, coz we know it’s gonna fade away’.

But what do you do? Apprentice Series 7 Episode 10

There was an air of excitement about the small figure stood in front of Tom this week. He was giddy with excitement looking at the merchandise pilled high in front of him. No not one of the young consumers Tom flogged patriotic nodding dogs to; I’m talking about Lord Sugar who was truly in his element at the start of this week’s task. You could see the former van trader practically leaping for joy as he outlined the stock selling task. The only thing missing was a yellow three wheel van power sliding through the warehouse doors.

With that picture firmly fixed in your mind, it was all the more shocking to see Snoozy Suzie sent to Knightsbridge to sell linen door to door. These are the kind of properties that sometimes won’t let number 1000 on The Sunday Times Rich List through the door to use the toilet, let alone a Croydon girl with handfuls of cheap polyester. But it was a sign of things to come from a Venture team led by the useless Natasha. Harsh for sure, but Lord Sugar’s disgust at their ‘win’ was followed by the removal of any winning treat. If she wasn’t sure before, the next time Natasha appears in the boardroom she’ll need to make sure her case is packed.

As much as it was a lucky win for Venture, it was not an unlucky loss for Logic, who under the leadership of Melody floundered under the weight of ego’s and coups. Undoubtedly the stars of the task were the two remaining boys, Tom and Jim, who on opposite teams, sold well. Meanwhile Melody hit several bum notes in failing to ‘smell what sells’ and opted to ignore Tom’s success whilst fighting off a power-drunk Helen hell bent on ‘saving’ the task. It was a poor move from Helen who got the wrong strategy on the task, and has seemingly hit on another poor one in her personal quest. Quite frankly the mere act of walking into a Pound Shop and trying to sell them watches at a trade price of £25 should be a firing offence on its own.

Melody Hossaini has not been the most tuneful of candidates, but, as with Zoe the previous week, she had an air of a candidate for whom the large lady was warming up her vocal chords. This was a real surprise from Melody who only weeks ago impressed Lord Sugar with her no nonsense one woman approach to the Paris task. It seems that rather than that being the start of her ascent to the top of Lord Sugar’s musical range, it was just a case of the triangle player getting over-excited and binging too early.

For far too much of the task both teams were guilty of chasing sales at any cost. They forgot the simple truth of sales that if you sell at a price above your costs you will make a profit. Spending 4 hours of an 8 hour selling window in the back of a cab getting stock to sell for peanuts isn’t going to make anyone any money.

It all proved a task too far for Melody who, though unfortunate to leave before Natasha, had to go having been given a couple of lives already.

All of which leaves a real rag tag bunch of Apprentice candidates in the final five, perhaps more so than any previous series.

How Natasha Scribbens is still among them is something I cannot fathom. She’s lived the kind of charmed life that makes you sure you must’ve missed an episode, either that or there’s more to her ‘yeahs’ than we think. Perhaps they are somehow managing to form a protective, Teflon coated, bubble around the girl keeping her immune from any downfall.

Tom Pellereau despite his obvious confidence floors elicits the kind of twinkle in Lord Sugars eyes that belies the insults flowing from the great man’s mouth. Sugar made his fortune working with people like Tom and even if Tom can’t see it, his Lordship is weighing up if he could do it again. “Jedi” Jim Eastwoood on the other hand, despite his excellent performance this week (and it could be argued, last week as well) looks like the type of candidate who is one slip up away from going. He’s going to have to be the top performer in every remaining task to stand a chance of being the last man standing.

Helen Milligan’s less than impressive task finally allowed us to see beyond the polished organiser from previous weeks, and I’m not sure there’s enough there to win it. Having a strategy and trying to plan is to be admired on such a chaotic task. But what’s more important is to get the right strategy and not just bang on about having a strategy when it was clearly flawed. Her attempted ‘kitchen coup’ underlined a feeling that Helen’s got a little bit drunk on previous weeks successes. Whether she heeds the warning she received in the boardroom will dictate if she stays until the end.

This leaves us with Suzie, the bambi to Jim’s Darth Norn. She divides opinion like no other candidate this year, and yet despite her annoying traits, time and time again she has got to the heart of the task quickly and understood what needs to happen. Ok, she’s often failed to push this through in the face of the strong personalities she is surrounded with, but she potentially has the kind of spark, enthusiasm and energy Lord Sugar is looking for. Whether he could work with her is an entirely different question, and one that may see her falling by the wayside before the end.

Who will win this year’s Apprentice? Let me know your thoughts and vote in the poll on this page.


Star of the Week: "Jedi" Jim Eastwood and Tom Pellereau joint winners this week, Jim showed his sales strengths and Tom stepped outside his comfort zone to sell, sell, sell.


Got Lucky: Natasha Scribbens. Saved again by being on the winning team. She's like Monty Pythons Black Knight and just won't go.

Heading for a Fall: Helen Louise Milligan.  Has she been found out?


For Twitter updates on The Apprentice don't forget to follow me @simonbrooke

Zo-go Zoe. Lego Apprentice Series 7 Episode 9